A brand has the tremendous power to create a positive experience that will resonate with your customers. So why do you and most other salespeople focus on selling your product or service, but not on selling your brand?

Corporate trainer and brand selling specialist Dan Stiff shares his proven Brand Staircase Method, a four step process that shows you how to hone in on your customers' mind-sets, create sales pitches based on how your brand fits into your consumers' lifestyles, and fully satisfy the trade buyers' needs and expectations. Read more

All about the Brand

Why the book

Listen to an introduction which highlights why Dan Stiff felt compelled to write the book 'Sell the Brand First' Talk Radio